SYSTEM AND METHOD FOR MANAGING A PLURALITY OF ADVERTISING NETWORKS

According to one aspect of the present invention a method and apparatus are described for improving advertising conversions on the Internet. An analysis engine is provided that analyzes raw advertising metrics in order to identify improvements. A treemap based visualization engine allows the user to visualize a tree in two dimensional space. In one embodiment, an action engine includes rapid one-box recommendation that allows the user to take an action to improve an advertising campaign. According to another aspect, a system and method for managing a plurality of advertising networks is also provided. A typical embodiment of the management system integrates the analysis engine, visualization engine, and action engine in order to optimize a user/manager's time and effort in organizing, improving, and managing advertising campaigns across a plurality of advertising networks. The presentation and organization (rendered by the visualization engine) of visual displays of advertising information (compiled by analysis engine) effectively reduces the workload in managing the plurality of advertising networks, additionally, recommendations can be based on advertising information (supplied by the action engine). In one example, visual cues in the form of color designations, bring the user's attention to advertising nodes on which actions are estimated to have the significant impact. The definition of what a significant impact is may be established by default or in other embodiments can be configurable by each particular user or manager. Once the user's attention is brought to a particular advertising node, actions and alerts can be recommended to improve an individual advertising campaign, ad group, keyword, ad copy, and/or ad. In one embodiment, by providing an interface to access to other networks with their own advertising campaigns a plurality of networks can be managed.