COMPUTER-BASED EVALUATION TOOL FOR SELECTING PERSONALIZED CONTENT FOR USERS

The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item. The tool also monitors the user's interaction with the presented content item for determining a modification of the content selection algorithm based on the user's interaction and presents the content item to the user based on the modified selection algorithm. The tool also enables the user to view and modify the selection rule and the content selection algorithm.