Method and Kit for Determining Consumer Preferences

Method and Kit for Determining Consumer Preferences

A method and kit for determining consumer preferences and desires for a product line or service, utilizing images which symbolize archetypes and/or represent emotional drivers of human behavior. Images are used to determine consumer preferences for product lines or services by examining Respondents&...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: HINKLE CHAD, HINKLE-COLEMAN LOIS
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
HANDLING RECORD CARRIERS
PHYSICS
PRESENTATION OF DATA
RECOGNITION OF DATA
RECORD CARRIERS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method and kit for determining consumer preferences and desires for a product line or service, utilizing images which symbolize archetypes and/or represent emotional drivers of human behavior. Images are used to determine consumer preferences for product lines or services by examining Respondents' psychological framework to reveal the "must have" emotional components for a product or service. Since the Respondent typically is not able to explain exactly what their preferences are as consumers, the use of the present invention provides symbology to allow them to reveal their inarticulable preferences for a product or service.