DYNAMIC UPDATING OF PRODUCT PROFILES FOR ACTIVE LIFESTYLES

A method and wireless communication device are provided for managing information associated with purchases of active lifestyle products. The method includes receiving a notification ( 704 ) indicating a purchase transaction associated with at least one radio frequency ID enabled item. The notification is analyzed ( 706 ) and in response to the analyzing a user identifier corresponding to a user related to the purchase transaction is determined ( 708 ). A radio frequency ID associated with the at least one radio frequency ID enabled item is also determined ( 710 ). A wireless device ( 104 ) associated with the user is identified based on the user identifier ( 712 ). An information set associated with the at least one radio frequency ID enabled item is transmitted ( 714 ) to the wireless device ( 104 ). The information set includes at least the radio frequency ID associated with the at least one radio frequency ID enabled item.