Method of Receiving a Special Privilege Based Upon Attendance and Participation in an Event

A method of receiving at least one special privilege based upon an attendee's ( 101 ) attendance and participation in an event ( 100 ) at the geographic location and time of the event ( 100 ). The at least one special privlege is received by the attendee ( 101 ) from the event sponsor ( 102 ) as an incentive to attend and participate in the event ( 100 ). A digital media such as a digital rights management (DRM) object ( 123 ) is associated with the at least one special privilege which is delivered to a DRM device ( 120 ) when the attendee ( 101 ) is at the location and time of the event ( 100 ). The at least one special privilege associated with the DRM object ( 123 ) can be retrieved directly from the DRM device ( 120 ). Alternately, the DRM object ( 123 ) can be used to retrieve the at least one special privilege from another source.