System and method for a consumer notification and a retail item purchase price negotiation

A method is provided for interacting with a consumer in a shopping establishment. The method includes communicating a notification to a wireless communications device located in a shopping establishment and belonging to a consumer. The notification identifies a retail item having a negotiable purchase price or a special purchase price based on a consumer profile, a consumer shopping list, a prior consumer purchase, or a consumer buying trend. The notification also identifies a retail item having a special purchase price based on a total quantity existing in an inventory, a special purchase price only available during certain times of a day, or a special online purchase price. The method also includes determining whether a consumer wants to negotiate a purchase price for a retail item. The method further includes negotiating a purchase price for the retail item if the consumer wants to negotiate a purchase price for the retail item.