System and method for dynamic online advertisement creation and management

A method and system may in response to a request for advertisement components stored at a server, select a subset of advertisement components, and transmit the advertisement components to a client. The client may, for example insert the components into an advertisement in order to, for example, disp...

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Bibliographische Detailangaben
Hauptverfasser: TUNG MING-LUN, WANG WENNT, GERN JUDITH ANN
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A method and system may in response to a request for advertisement components stored at a server, select a subset of advertisement components, and transmit the advertisement components to a client. The client may, for example insert the components into an advertisement in order to, for example, display an advertisement that is custom made for the particular client, or includes a random selection of components, or is an advertisement with components assembled for a different reason.