Internet adapter system and method for television

A TV communicates with an Internet video system providing video content to the TV for display of the content on the TV. The Internet video system also provides information to the TV for rendering into a user interface (UI) screen on the TV and presenting icons representing respective Internet video providers, the icons being arranged on the screen in accordance with respective remunerations remitted by each provider. Parental controls entered into the V-chip of the TV can be automatically provided to the Internet video system for implementation in the Internet video system.