Method and apparatus for serving advertisements in an electronic medical record system

One embodiment of the present invention provides a system that serves advertisements within an electronic medical record (EMR) system. During operation, the system receives a request from a medical practitioner to access a patient-record from the EMR system. Next, the system looks up the patient-rec...

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1. Verfasser: SACHS ERIC
Format: Patent
Sprache:eng
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Zusammenfassung:One embodiment of the present invention provides a system that serves advertisements within an electronic medical record (EMR) system. During operation, the system receives a request from a medical practitioner to access a patient-record from the EMR system. Next, the system looks up the patient-record in the EMR system and obtains one or more advertisements based information associated with the patient-record. The system then displays the one or more advertisements along with the patient-record to the medical practitioner.