Novel pigments for wrinkle-hiding cosmetic applications

Unique pigments that exhibit excellent light diffusion when applied to a person's skin within an appropriate medium as well as acceptable feel during such application are provided. To be most efficacious for this application, such pigments should meet specific criteria being a proper particle size, having irregular structure (i.e. not smooth), and a non-spherical shape. In such a manner, the subject pigments effectuate the desired ability to diffuse light when applied to skin (in a film of acceptable cosmetic composition) such that optical blurring takes place thereby preventing the appearance of wrinkles. The shape, particle size and irregularity of the pigments are necessary to permit maximum light diffusion effects. The particle size and particle size range also necessarily provides a feel that is sufficiently soft for skin applications. Specific types of pigments, as well as cosmetic formulations including such novel materials are also encompassed within this invention.