Generating ad insertion metadata at program file load time

Generating ad insertion metadata at program file load time

A method may include and/or involve submitting one or more digital program files for storage on behalf of one or more video servers, the act of submitting the program files triggering logic to scan the program files to identify information about location and duration of ad breaks, and storing the pr...

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Hauptverfasser: MATARESE JOSEPH R, SCHILLER JAY B
Format: Patent
Sprache:eng
Schlagworte:
BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator MATARESE JOSEPH R
SCHILLER JAY B
description A method may include and/or involve submitting one or more digital program files for storage on behalf of one or more video servers, the act of submitting the program files triggering logic to scan the program files to identify information about location and duration of ad breaks, and storing the program files and information about the location and duration of the ad breaks in a manner that associates the program files with corresponding information about the location and duration of the ad breaks, and in a manner that provides the video servers with access to both the program files and information about the location and duration of the ad breaks.
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subjects BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title Generating ad insertion metadata at program file load time
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