Contextual multimedia advertisement presentation

A contextual multimedia advertisement system and associated methods are disclosed. The architecture includes a component that determines content of a multimedia item, and a distribution component that facilitates presentation of one or more advertisements associated with the content. Additionally or...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: WHYTE NICHOLAS A, DOMINOWSKA EWA, FARAGO JULIA H
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A contextual multimedia advertisement system and associated methods are disclosed. The architecture includes a component that determines content of a multimedia item, and a distribution component that facilitates presentation of one or more advertisements associated with the content. Additionally or alternatively, advertisement presentation, selection and/or generation can be based on context information pertaining to the item and/or end user as well as ratings influenced by advertisers, among other things. The one or more identified advertisements can be presented with the item at valuable points therein.