Multi-tiered architecture for targeted ad insertion

A technique for multi-level ad insertion may include and/or involve identifying a device that provided an indication of an ad break in a program stream, attempting to select one or more ads particular to a region or regions served by the device, and if an ad or ads particular to a region or regions...

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Bibliographische Detailangaben
Hauptverfasser:	MATARESE JOSEPH R, SCHILLER JAY B
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	A technique for multi-level ad insertion may include and/or involve identifying a device that provided an indication of an ad break in a program stream, attempting to select one or more ads particular to a region or regions served by the device, and if an ad or ads particular to a region or regions served by the device is selected, causing the ad or ads to stream to the device; otherwise, providing an indication to the device that the ad break should be retained in the program stream.