Advertiser reporting system and method in a networked database search system

Advertiser reporting system and method in a networked database search system

A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide a visual report includi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: WAND ADAM J, COLLINS ROBERT J, APODACA PAUL J, JONES CLAUDE III
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide a visual report including the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and a reporting system to produce the visual report about performance of the advertisement campaign. The visual report is based on the organization of the advertisement campaign information into the one or more ad groups.