Application program interface for customizing reports on advertiser defined groups of advertisement campaign information

Application program interface for customizing reports on advertiser defined groups of advertisement campaign information

An application program interface ("API") for customizing reports on advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is collected from an advertisement campaign management system and at least one analytics feed. The...

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Bibliographische Detailangaben
Hauptverfasser: WAND ADAM J, COLLINS ROBERT J, APODACA PAUL J, JONES CLAUDE III
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An application program interface ("API") for customizing reports on advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is collected from an advertisement campaign management system and at least one analytics feed. The advertisement campaign information is then organized into one or more ad groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. Information is received via an API of an advertisement campaign management system regarding customization of a report based at least in part on at least one of the one or more ad groups, and the customized report is send via the API to a user device.