Evaluation and pricing of user interactions with online advertisements

The subject invention employs an indication gateway to provide a "buffer" between user indications (e.g., "clicks") responsive to an interactive enticement such as, for example, a clickable online advertisement, and an entity associated with the enticement such as, for example, an online business. The indication gateway allows for subsequent checks on whether an initial user indication is sincere. Instances of the subject invention can accomplish this via additional information gathering, subsequent indication requirements, fraudulent indication tests, and/or buffering of subsequent indications, links, & content and the like. Additionally, instances of the subject invention can differentiate between different types of user indications and provide pricing structures based upon the differentiated types. This facilitates in providing a charging process for user indications to entities associated with the interactive enticement.