System and method for optimization of results based on monetization intent

A method and system are provided for determining a query monetization value and optimizing results based on the determined monetization value. A system may be provided that includes implementing a search engine for producing search results in response to an input query transmitted to the search engi...

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Bibliographische Detailangaben
Hauptverfasser: SELBERG ERIK W, HAMILTON NICOLE A, WATSON ERIC B
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A method and system are provided for determining a query monetization value and optimizing results based on the determined monetization value. A system may be provided that includes implementing a search engine for producing search results in response to an input query transmitted to the search engine, wherein the input query including at least one keyword. The system may include monetization determination components for determining a monetization value of the input query. The monetization components may also determine a monetization value of result pages produced by the search engine. The system may further include result modification components for modifying search results produced by the search engine based on the determined monetization values.