Method for merchandising a product

A method for merchandising a premium bed support system. The method includes advising various parties in the distribution system for selling a bed support system to a retail consumer as to the benefit of a premium bed support system so that the retail consumer has the opportunity of purchasing the p...

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Bibliographische Detailangaben
Hauptverfasser: CARLSON PAUL E, RYAN HOWARD S, POLEVOY RICHARD S
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A method for merchandising a premium bed support system. The method includes advising various parties in the distribution system for selling a bed support system to a retail consumer as to the benefit of a premium bed support system so that the retail consumer has the opportunity of purchasing the premium bed support system in place of the standard bed support normally sold along with a bed. In the method, there can be a written document, such as a hangtag or other means at the retail furniture store that advises the retail consumer as to the advantages and benefits of the premium bed support system over the minimum bed support that qualify under the warranty of the bedding manufacturer.