Apparatus, program and method for assisting with product design

The present invention allows a user to visually check on a display screen the correspondence relationship between a shape and two or more attributes in a case in which shape information is associated with a plurality of attributes by providing a means that causes two or more selected attributes to correspond to respectively independent display information, combining them, and updating the shape display information. The information processing apparatus relating to the present invention is such that, in an information processing apparatus that is able to discriminably represent a plurality of components that configure a product and that assists in product design, it has an attribute information selection portion that selects the desired two or more pieces of attribute information from the plurality of attribute information that the component has, a representation selection portion that selects the representations that represent the two or more pieces of attribute information in order to discriminate the component, and a component attribute value has been selected in the plurality of selected attribute information.