Systems and methods for allocating placement of content items on a rendered page based upon bid value

Systems and methods for allocating placement of content items on a rendered page based upon bid value

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additiona...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: BURDICK BRIAN, CHICKERING DAVID M, HECKERMAN DAVID E, VAJJIRAVEL MURALI, PRASAD RAJEEV, NAJM TAREK, LI LI, LI YING, KAGALWALA RAXIT, DHAWAN SACHIN, MEEK CHRISTOPHER A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.