Presentation of information based on digital identities

Methods for controlling the display of information shared between users are disclosed. For example, an individual may agree to share his or her contact information with other users, for example, by exchanging one or more vCards of which the individual is considered the owner. The owner has a first relationship with a first user and a second relationship with a second user. Using dynamic electronic presentation skins, which are selected based on the relationships between the parties, the owner's contact information is presented to the first user in a first fashion and presented to the second user in a second fashion. If the relationship between the owner and the first and/or second user changes, a different dynamic presentation skin can be applied to the owner's contact information in the form of a vCard to alter the presentation of the information contained therein.