Cardholder loyalty program with rebate

A system and method for implementing a program such as a loyalty program. An account (e.g., card) system includes a plurality of participating account holders (e.g., cardholders), a plurality of non-participating account holders (e.g., cardholders), a plurality of non-preferred merchants and a plura...

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Bibliographische Detailangaben
Hauptverfasser: FRIDAY GREGG E, PANAYOTOPOULOS CHRISTINA M, MADDEN RHONDA B, PEARCE GAYLE A, LEECE RICHARD C, TURNBULL ANNE E, SNYDER LISE M, CASTLE ANN D
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A system and method for implementing a program such as a loyalty program. An account (e.g., card) system includes a plurality of participating account holders (e.g., cardholders), a plurality of non-participating account holders (e.g., cardholders), a plurality of non-preferred merchants and a plurality of preferred merchants. A processor executes the program including evaluating transactions to identify qualifying transactions involving both a participating account holders (e.g., cardholders) and a preferred merchant. Rebates are provided for identified, qualifying transactions.