Marketing system based on customer preferences

Marketing system based on customer preferences

The present invention is a marketing system and method that matches customer requests and preferences with marketing offers and related information. The system scans electronic marketing offers made available by companies and presents these offers to customers, if a match is detected between the off...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: DAVIS JEFFERY J, LYNCH JAMES P, MASE STEPHEN F, ETZEL GRETCHEN M, HOPPESCH JOSEPH, KOZLAK NICHOLAS J
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The present invention is a marketing system and method that matches customer requests and preferences with marketing offers and related information. The system scans electronic marketing offers made available by companies and presents these offers to customers, if a match is detected between the offer and the customer's preferences. Customer profiles are based on information entered by the customer as to what type of marketing offers they are interested in receiving. Each customer's information remains isolated from the product and service providers, which allows customers to protect their information from mass marketing.