System and method for recording TV remote control device click stream

A system and method for unobtrusively discovering a TV viewer's preferences and using the preferences to establish TV settings for the viewer. As the viewer inputs signals to the TV using a remote control, the resulting click stream is analyzed and correlated to a profile that is useful in esta...

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Bibliographische Detailangaben
Hauptverfasser:	CHANG MATTHEW, GUDORF GREG, CREED ANTHONY LIONEL, HAUSCH WILLIAM, DEW AARON
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	A system and method for unobtrusively discovering a TV viewer's preferences and using the preferences to establish TV settings for the viewer. As the viewer inputs signals to the TV using a remote control, the resulting click stream is analyzed and correlated to a profile that is useful in establishing TV settings or in targeting advertising.