Colored anhydrous gel element

A colored anhydrous gel element for perfuming or deodorizing air or enclosed spaces is provided. The element is formed by cross-linking a functionalized liquid polymer selected from maleinized polybutadiene, maleinized polyisoprene or a copolymer of ethylene and maleic anhydride with a cross-linking agent which contains at least one complementary functional group in the presence of a non-aqueous perfume or deodorizing base and a least one metal-free solvent dye which is soluble in the non-aqueous perfume or deodorizing base, or which is provided as a solution in a non-aqueous solvent which is compatible with the non-aqueous perfume or deodorizing base. The gel elements may be incorporated into devices which are used as air fresheners or deodorizers.