System, method, and computer program product for reformatting non-XML data for use with internet based systems

A client submits a service request, e.g., a SOAP request, an HTTP GET request or an HTTP POST request. If necessary, parameters within a Structured Query Language (SQL) string are replaced with corresponding values from the client service request. The SQL statement is executed at a database which, in turn, generates a response to the SQL statement. If necessary, the response is converted to XML. The response is then sent to the client.