PVC cap packaging insert

This invention satisfies a long felt need to protect a typical baseball type cap from the crushing forces often associated with shipping and packaging. This invention incorporates the not previously used idea of a half-crown or full-crown insert to support the cap from underneath against crushing forces occurring during shipping which tend to make an unsupported hat have a sloppy, wrinkled and undesirable appearance. The insert is retained inside the baseball type cap by tucking it into or around the sweatband. The industry has typically used outer rigid packaging covers to protect the cap during shipping and packaging. While these covers protect the cap from crushing forces, they do not support the crown portion from underneath. An underneath supporting insert will force the cap to retain its shape for long periods of time and can be used by the retail purchaser to retain the cap's shape when not in use.