Method and apparatus for facilitating development of an on-line personal community of individuals

A method and apparatus is provided for managing communications between an end user seeking to communicate over an open network with at least one member meeting a prescribed set of criteria established by the end user. The end user and the member are registered members of a common service. The method begins by receiving over the open network an end user request generated by the end user. The end user request includes the prescribed set of criteria. Next, a profile of characteristics of a plurality of members are stored in a database. Each profile is associated with an address corresponding to a particular member. The database is searched to generate a search result containing at least one candidate member with characteristics which correspond to the end user request. Finally, an electronic address is transmitted to the end user or the candidate member so that the end user or candidate member can initiate online communication with the other.