Contextualizing knowledge panels

Methods, systems, and apparatus for generating user interface elements for an entity in response to a search query. The method includes receiving a request that includes the entity and one or more context terms. In response to determining to provide the search results page including knowledge elements, the method identifies knowledge elements for the entity that include facts relating to the entity and identifies content in at least one knowledge element of the knowledge elements for the entity that relates to data identifying the entity and the one or more context terms. The method generates the user interface elements for at least some of the knowledge elements, including generating a user interface element for the knowledge element that includes a change of appearance of the content. The user interface elements are provided in the search results page in response to the request.