Protocol for facilitating presentation of extended reality content in different physical environments

Systems, methods, and computer program products are provided for facilitating presentation of content in a three dimensional (3D) environment. Facilitating presentation of content in a 3D environment includes: receiving an indication of device settings of an extended reality appliance; receiving an indication of content requested for presentation via the extended reality appliance; based on the device settings, selecting 3D placement requirements for the requested content, the 3D placement requirements including at least one of: a 3D physical background, a visual span, virtual object positioning protocols, 3D anchoring requirements, 3D content size requirements, or ambient illumination requirements; transmitting the selected 3D placement requirements and the requested content, the transmitted content including at least one tag for associating portions of the content with at least some of the 3D placement requirements to thereby enable the extended reality appliance to display the content in a 3D environment.