Enhanced cross-media channel deterministic and modeled presentation frequency limits

Devices, systems, and methods are provided for managing advertisement exposure. The method may include receiving, by a first device, from a second device, an audio fingerprint based on presentation of first media content using a first media channel at a first time; determining, using automatic content recognition, that the audio fingerprint represents a portion of a first advertisement; determining that the first advertisement was presented at a second time using a second media channel and the second device; determining that a first number of times that the first advertisement has been presented to the user exceeds a first threshold number and that a second number of times that the first advertisement has been presented to the user does not exceed a second threshold number; refraining from selecting the first advertisement at a third time; and selecting the first advertisement for presentation at a fourth time.