Bus bar guide, bus bar assembly using same, and motor

A bus bar guide is provided to fix bus bars that connect a plurality of coils disposed in a motor. The bus bar includes a conductor that has a plate shape and has a first surface and a second surface continuous with the first surface. The bus bar guide is configured by annularly arranging a plurality of bus bar guide pieces each including an insulator. Each of the plurality of bus bar guide pieces is provided with a groove that holds the first surface of the bus bar and positions the bus bar.