Effect display method, apparatus and device, storage medium, and product

Embodiments of the present disclosure provide an effect display method, apparatus and device, a storage medium, and a product. The method includes: acquiring an effect trigger instruction, the effect trigger instruction corresponding to a first image frame in a streaming media content of a live stream room, and the effect trigger instruction also corresponding to first effect information; in response to the effect trigger instruction, determining target effect information according to the first effect information and a target object in the first image frame; and sending the target effect information to a first client device associated with the live stream room, so that the first client device displays an effect corresponding to the target effect information.