Systems and methods to entertain an occupant of a vehicle

The disclosure is generally directed to in-vehicle entertainment systems and methods. An example method executed by processor of a vehicle may include displaying an iconic representation containing a first icon representing a musical instrument and a second icon representing a vehicle component. The processor may detect an assigning of the musical instrument to the vehicle component. The assigning may be carried out, for example, by a driver of the vehicle executing a drag-and-operation to overlap the first icon with second icon. The processor may then detect a physical contact made upon the vehicle component and generate, based on detecting the physical contact, a musical sound corresponding to the musical instrument.