Rate control machine learning models with feedback control for video encoding

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for encoding video comprising a sequence of video frames. In one aspect, a method comprises for one or more of the video frames: obtaining a feature embedding for the video frame; processing the feature embedding using a rate control machine learning model to generate a respective score for each of multiple quantization parameter values; selecting a quantization parameter value using the scores; determining a cumulative amount of data required to represent: (i) an encoded representation of the video frame and (ii) encoded representations of each preceding video frame; determining, based on the cumulative amount of data, that a feedback control criterion for the video frame is satisfied; updating the selected quantization parameter value; and processing the video frame using an encoding model to generate the encoded representation of the video frame.