Method of identifying similars in clothing images

Described herein is a system and computer implemented method for finding similars for a selected clothing image amongst a set of clothing images in an electronic catalog in an online store serving online customers. An object detection model is applied to extract the clothing section within the clothing images to create a preprocessed image. A first machine learning model is applied on the preprocessed image(s) to convert the colors and textures of said preprocessed image into a first set of vector representations. A second machine learning model is applied on the preprocessed image(s) to convert the shapes of said preprocessed image into a second set of vector representations. Operations of mapping nearest vectors, matching attributes, sorting and ranking are performed, and thereafter similar images are displayed to the online customer.