Automated evaluation of replaced video program content

Automated evaluation of replaced video program content

Viewing of advertisements in broadcast television programming is electronically monitored using network communications to determine viewership of programming that is promoted in the ads. This correlation is enabled through a distributed information system that permits digital identification of ads i...

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1. Verfasser: Major, Robert Drew
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator Major, Robert Drew
description Viewing of advertisements in broadcast television programming is electronically monitored using network communications to determine viewership of programming that is promoted in the ads. This correlation is enabled through a distributed information system that permits digital identification of ads in programming, as well as distributed tracking of ad and program viewership. Through automated gathering of viewership information and distributed data processing, advertising effectiveness can be very accurately tracked.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title Automated evaluation of replaced video program content
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