Automated evaluation of replaced video program content
Viewing of advertisements in broadcast television programming is electronically monitored using network communications to determine viewership of programming that is promoted in the ads. This correlation is enabled through a distributed information system that permits digital identification of ads i...
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| Format: | Patent |
| Sprache: | eng |
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| Zusammenfassung: | Viewing of advertisements in broadcast television programming is electronically monitored using network communications to determine viewership of programming that is promoted in the ads. This correlation is enabled through a distributed information system that permits digital identification of ads in programming, as well as distributed tracking of ad and program viewership. Through automated gathering of viewership information and distributed data processing, advertising effectiveness can be very accurately tracked. |
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