Wireless indoor consumer tracking

In an example, a method comprises communicating with a radio frequency (RF)-enabled asset tag within a space, tracking a location of the RF-enabled asset tag within the space, determining location estimates of the asset tag as the asset tag moves within the space, and accepting identifying information from or about a selected user. The method additionally comprises determining, based on a predetermined correspondence criteria, a correspondence between the asset tag location and a position estimate of an electronic hardware device within the space. Further, in response to determining the correspondence between the asset tag and the electronic hardware device and based at least in part on the identifying information accepted via the electronic hardware device, the method includes associating tracked asset tag location information corresponding to the location estimates of the asset tag as the asset tag moved within the space to identification of the selected user.