System for delivery of XR ad programs

Aspects of the subject disclosure may include, for example, a method including obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality advertisement and includes a plurality of optional features; obtaining information about a user, their equipmen...

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Bibliographische Detailangaben
Hauptverfasser: Liu, Zhu, Triantafyllou, Paul, Zavesky, Eric, Xu, Tan
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Aspects of the subject disclosure may include, for example, a method including obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality advertisement and includes a plurality of optional features; obtaining information about a user, their equipment, and their environment; creating an interactive extended reality advertisement by choosing a selected feature of the plurality of optional features according to the user information; and presenting the interactive extended reality advertisement to the user equipment. Other embodiments are disclosed.