Proximity pairing techniques for an accessory device

Embodiments of the present disclosure provide systems, methods, and computer-readable medium for pairing two proximate devices. An advertisement message associated with an accessory device may be received by a host device (e.g., a smart phone). The advertisement message may be communicated using a Bluetooth protocol (e.g., BLE). Payload data may be extracted from the advertisement message and utilized to obtain a media asset (e.g., an image, a video, an icon, etc.) associated with the accessory device. The media asset may be presented via a user interface at the host device. Input may be received indicating a request and/or an approval to perform a pairing procedure with the accessory device. In accordance with the input, the host device may execute the pairing procedure with the accessory device.