Methods and systems for updating metadata of a media asset

Systems and methods are described for generating metadata for a media asset. The system retrieves an associated first metadata item for a media asset, where the first metadata item includes a first label field and an associated first data field. The system tries to fill in the first data field by looking it up in a remote database. If the remote database lacks data needed to fill in the first data field, the system generates a natural language request and publishes it to a plurality of users. The system analyzes a plurality of replies received in response to the published request to identify a text segment that is common to at least some of the replies. The system fills in the first data field with the identified text segment.