Method and apparatus for identifying an article

The invention relates to a method and an apparatus (10) for recognizing an article. This involves at least one shot (14), in particular in the form of a photograph, of the article being produced. The shot (14) is used to ascertain shot features (22) by means of a shot extraction algorithm (20). Stored article data (12) are used to ascertain article features (28) and to compare them with the shot features (22) in order to output association information (36). There is in particular provision according to the invention for a user rating (42) to be provided to improve both the shot extraction algorithm (20) and the article extraction algorithm (26). Alternatively or additionally, there is in particular provision according to the invention for both the shot extraction algorithm (20) and the article extraction algorithm (26) to be produced on the basis of interconnected, preferably weighted, data aggregation routines.