Product image generation system

Methods and systems for generating new product images are disclosed. In one aspect, a method includes identifying, via hardware processing circuitry, a template for a category of products, the template defining locations of attributes of products belonging to the category, identifying, via the hardware processing circuitry, common attributes of products of the category based on the template, averaging, via the hardware processing circuitry, corresponding pixel values across images representing the products having the common attributes, generating, via the hardware processing circuitry, a new product image representing a new product based on the averaged pixel values; and generating, via the hardware processing circuitry, a modified new product image by varying attributes of the new product based on the locations of the attributes defined by the template.