Personalization using clickstream data

Personalization using clickstream data

A system may deliver personalized content to a user. The system may create a user persona based on demographic information and stored clickstream data of the user. The system may learn which functionalities the user typically uses on a webpage, and the system may create a personalized version of the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Naik, Harish, Singh, Neha, Muthukrishnan, Sathish B, Balaraman, Balaji, Durvasula, Sastry V S M
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:A system may deliver personalized content to a user. The system may create a user persona based on demographic information and stored clickstream data of the user. The system may learn which functionalities the user typically uses on a webpage, and the system may create a personalized version of the webpage for the user.