Identifying and storing relevant user content in a collection accessible to user in website subscribed to service

A method, system and computer program product for maintaining a collection service for websites. A user preference for content desired to be viewed by the user subscribed to the collection service is acquired. Content may then be searched and reviewed both within and outside a website subscribed to the service by the collection service to identify the content of interest to the user using an artificial intelligence system based on the acquired user preference and a rule set. The artificial intelligence system is a learning system that learns the content of interest to the user based on the user's actions. The identified content of interest is then presented to the user in a container within the website subscribed to the service, where the container is a "reusable construct" in that it may appear to the user within any subscribed website.