Systems and method for attributing transactions from multiple websites to content producers

Systems and method for attributing transactions from multiple websites to content producers

When a user accesses content describing an item able to be purchased using a first website, and the user subsequently purchases the item using a second website within a threshold length of time of the access to the content, the purchase may be inferred to have been induced by the content, even thoug...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Quigley, Anthony, Prabhu, Venkatraman, Lefkow, Dave Jonathan, Ray, Saurav
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:When a user accesses content describing an item able to be purchased using a first website, and the user subsequently purchases the item using a second website within a threshold length of time of the access to the content, the purchase may be inferred to have been induced by the content, even though the content would normally direct the user to the first website. To correlate purchases across different websites, data identifying the user's device or a user account and data identifying the item is acquired when the content is accessed by the user. Subsequently, additional data is acquired when the item is purchased. If the additional data corresponds to the previous data, this may be used to determine that the same user has purchased the same item described by the content that was accessed.