Systems, methods, and apparatuses for licensing and provisioning a software product within a cloud based computing environment

Systems, methods, and apparatuses for implementing licensing and provisioning software products within a cloud based computing environment. An exemplary system having at least a processor and a memory therein includes logic for receiving user input defining a plurality of features of a software product, creating a license definition of the software product based on one or more of the plurality of software product features, storing the license definition into a software application depot hosted by a cloud computing service provider, publishing a record for the license definition in a selected management organization for the cloud computing service provider, the record providing a reference to the license definition and an owner thereof, and assigning and linking a stock keeping unit (SKU) to the license definition to make the software product available for purchase.