Method and apparatus for managing display of readable data presented in a portion of a display

A method for managing operations on data presented on a display is presented. The method includes detecting data presented on the display of the electronic device; determining reading parameters associated with the data; performing a plurality of operations based on the reading parameters, wherein the reading parameters comprises at least one of a complete screen reading time taken by a user to completely read the data presented on the display of the electronic device, a partial screen reading time taken by the user to read at least one portion of the data, a scroll distance per one scrolling action on the display, or a data reading time which is a time taken to completely read the data presented on the display.