System and method for using personal computing devices to determine user engagement while viewing an audio/video program

According to principles of the disclosure, the level of engagement by a user in watching a program is determined based on data received from a personal computing device that is coupled to the user while they are viewing the audio/video program as it is displayed. The personal computing device contai...

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Bibliographische Detailangaben
Hauptverfasser: Devaraj, Vivek, Murthy, Chitra Siddalinga
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:According to principles of the disclosure, the level of engagement by a user in watching a program is determined based on data received from a personal computing device that is coupled to the user while they are viewing the audio/video program as it is displayed. The personal computing device contains a number of user biological function sensors which are able to measure and receive one or more biological functions that are personal to the user while they view the audio/video program. The changes in a particular biological function, such as heart rate, breathing, movement and other activities are compared to the type of content in the program being viewed and a correlation carried out in order to determine the level of engagement of the user has with the program.